Linkedin Sales Hacks: 5 Little-Known Features To Boost Lead Generation

LinkedIn is no longer just for networking and job hunting. Today, smart sales leaders use it to boost their sales strategy and results. This post explores five LinkedIn sales hacks for generating more leads, closing deals, and increasing sales. Read on to learn how to maximize LinkedIn for your sales success.

1) Sales Navigator for Laser-Focused Targeting


LinkedIn Sales Navigator is your go-to tool for pinpointing perfect customers with great accuracy. No need to scatter your efforts and cross your fingers; this tool lets you zero in on your audience using specifics like their industry, job, and the size of their company. It’s not just about who you find, but how accurately you can find them, right down to their job titles and employers.

What’s more, Sales Navigator keeps you in the loop with important updates that hint at when someone might be ready to buy. Think job changes, work anniversaries, or posts about challenges they’re facing. These insights give you the perfect timing to make your move.

Set it up to automatically recommend leads that fit your ideal customer profile, taking the grunt work out of finding promising prospects. With Sales Navigator, you’re not just reaching out; you’re reaching out with precision and relevance. Say goodbye to aimless searching – focus your efforts where they count!

2) Capture Leads Directly with Lead Gen Forms

Normally, using LinkedIn for lead generation means sending people to your website. But, what if you could grab those leads right on LinkedIn itself?

LinkedIn Lead Gen Forms let you do just that. Set up quick surveys and calls-to-action directly on your LinkedIn page. When someone fills these out, their details go straight into your CRM or lead system.

This means no more lost leads along the way. You’re making things simpler by connecting with prospects directly on LinkedIn!

These Lead Gen Forms are versatile too. Use them for:

  • Gated Content: Capture lead info before offering access to exclusive content.
  • Newsletter Signups: Expand your email list.
  • Contact Requests: Make it easy for potential clients to set up calls or demos.
  • Surveys: Understand what your prospects need.

The aim is straightforward: make it as easy as possible for your prospects. Keep them on LinkedIn and gather their details on the spot, without any extra clicks.

3) Gain a Sales Edge with Sales Insights

Do you ever find it hard to kick off conversations on LinkedIn or get the hang of what a prospect is really about? Say goodbye to the guesswork with LinkedIn Sales Insights.

This nifty part of LinkedIn Sales Navigator digs deep, pulling together key info from a prospect’s job history, their interactions with content, and how they use LinkedIn.

Here’s what you’ll learn:

  • Their current projects and goals.
  • Key drivers behind their job role.
  • The type of content they’re interested in and share.
  • Their work and communication style.
  • Organizational updates like promotions or new team members.

Armed with these insights, your messages can hit right at the heart of their needs and interests, turning your outreach into something truly personalized and impactful.

4) Retarget Website Visitors: Essential LinkedIn Sales Hacks

Imagine this: Visitors land on your website, browse around, but leave without engaging. Don’t let them slip away for good!

With LinkedIn’s Matched Audiences, you can reel those past visitors back in with retargeted ads, leading them straight back to your sales funnel.

This tool syncs up your LinkedIn ads with your website’s traffic data. So, when someone who’s already shown interest in your site pops back onto LinkedIn, they’ll find your ads waiting for them. It’s like a friendly nudge reminding them, “Hey, remember visiting my site?”

People often need a few nudges before they make a decision. Retargeting keeps you in their thoughts, gently guiding them with relevant, non-pushy ads.

Matched Audiences is a smart, cost-effective way to make multiple impressions on potential customers, boosting your chances of getting them back. For more on smart retargeting, HubSpot’s article, ‘Everything You Need to Know About LinkedIn Retargeting‘ is a must-read.

5) Run Powerful Campaigns with Campaign Manager

Want more control over your LinkedIn ads? Tired of clicking through Creation tools? Avoid going cross-eyed and use Campaign Manager instead.

With Campaign Manager, you decide:

  • Budgets – Set daily caps as high or low as needed
  • Targeting – Dial in laser-focused parameters like job role, company, location, interests, age, and more
  • Creatives – Easily build, upload and edit custom images and videos
  • Tracking – Integrate pixels with Google Analytics, Adobe, and more for full reporting

Think of Campaign Manager as LinkedIn Ads 2.0. Creation tools are great for beginners, but Campaign Manager is built for advanced users with bigger budgets and custom objectives.

The best part is flexibility. With Campaign Manager, every campaign detail is yours to optimise. Master Campaign Manager and you’ll master LinkedIn advertising.

Join the Elite Ranks of LinkedIn Sales Masters: Mastering LinkedIn Sales Hacks

This just scratches the surface of LinkedIn’s sales capabilities. We didn’t even cover how to leverage employee advocacy, build an influencer brand, host virtual events, and more.

To recap, focus on:

  • Finding your best prospects with Sales Navigator
  • Reducing friction with Lead Gen Forms
  • Personalizing outreach using Sales Insights
  • Retargeting past visitors with Matched Audiences
  • Controlling campaigns with Campaign Manager

Take note of these LinkedIn sales hacks. View LinkedIn as your all-in-one sales engine, not merely a hiring platform. Incorporate its diverse features into your sales strategy.

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October 28, 2023