Google Analytics is one of the most important tools for social media marketing success. It allows you to track and measure your website traffic,...
As a business owner, you know the importance of marketing and building a customer base. But what about email lists? Why are they so important, and why does your business need an email list. Keep reading to find out!
When it comes to getting the word out, email is king.
Let’s say you have 50 email list subscribers, and 50 social media followers.
If you were to post the same message in both places, statistics tell us that approximately 11 email list subscribers would open your email and read it. On social media platforms, that number is drastically reduced to less than 3!
Bottom line? Reach more of your audience by harnessing the power of email – it’s not just reliable, but more effective too!
Emails reign supreme with nearly 6 times higher clickthrough rates than their digital counterparts!
According to a 2019 study conducted by Campaign Monitor. The clickthrough rate of emails was in the 3% range compared with clickthroughs in social media which only reached 0.5%.The clickthrough rate of emails was in the 3% range compared with clickthroughs in social media which only reached 0.5%. Click To Tweet
This indicates that while social media provides an important platform for reaching out to audiences, email is still the preferred marketing channel when it comes to higher clickthroughs and customer engagement.
If you really want people clicking through and taking action – then the good old-fashioned inbox is the way to go!
Owning an email list can be a lucrative asset, granting direct access to potential customers and giving you full control over the relationship.
Benefits to owning your own email list include you having:
An intimate knowledge of who your audience is and what they’re interested in, giving you the ability to deliver email campaigns with laser-focused accuracy.
The capability to build relationships faster with potential customers when you know what they need.
The ability to reach reach more people quickly at a lower cost than traditional methods, such as print ads or radio spots.
The opportunity to take advantage of features that other platforms may not offer, e.g. segmentation and automation.
In short, the sky’s the limit when it comes to the potential benefits of email list ownership! Take advantage of this key opportunity by crafting your list carefully and managing it wisely – results will certainly follow.
Email can be used for so much more than just messaging!
Email lists are an incredibly practical, convenient way to keep potential customers and supporters up to date with your products and activities. An email list enables the ability to send personalized emails directly to those who have subscribed; you can also create automated email sequences where new subscribers automatically receive emails and offers from your business.
With email, you can segment target audiences, create triggers which will tailor messages to user preferences and behaviors, and develop interesting content quickly and efficiently—all things that you simply cannot do when dealing with a large audience through social media.
Additionally, email lists generally have higher open rates than traditional email marketing and allow for more sophisticated analytics tracking such as heatmaps, email click rates, auto-responses, and more.
The flexibility and advantages of email lists make them invaluable for businesses who want to use digital communication channels to thrive.
If you don’t have an email list yet, now is the time to start building one. With higher open and clickthrough rates than social media, you can reach more people with your message by email. Plus, your email list is yours – you own it and no algorithm can take it away from you. And lastly, there are so many things you can do with an email list that simply aren’t possible with social media followers.
So what are you waiting for? Your business needs an email list. Build yours today.
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