Google Analytics is one of the most important tools for social media marketing success. It allows you to track and measure your website traffic,...
Google Analytics is a powerful tool for tracking the success of your website. But did you know that you can use it to track the success of your marketing campaigns, too? By using UTM codes, you can add parameters to your links that will allow Google Analytics to track where traffic is coming from and what that traffic does once it lands on your website.
In this blog post, we discuss what UTMs are and how to use them in your marketing efforts.
UTM stands for Urchin Tracking Module. A UTM is a simple piece of code that you can attach to a custom URL in order to track a campaign. Google Analytics uses the information collected by the UTM code to give you data about your marketing campaigns.A UTM is a simple piece of code that you can attach to a custom URL in order to track a campaign. Google Analytics uses the information collected by the UTM code to give you data about your marketing campaigns. Click To Tweet
You can use UTMs to track almost anything – the most popular options are to track traffic sources (like Google or Facebook), campaign names (like spring sale), or specific content pieces (like blog posts). You can also use UTMs to track secondary actions, like newsletter sign-ups or PDF downloads.
There are five different UTMs that you can use:
There are a few different ways that you can create UTM codes. The easiest way is to use Google’s URL Builder tool. With this tool, all you need to do is enter the URL that you want to track, as well as the UTM parameters that you want to use. The tool will then generate a unique URL for you that you can use in your campaigns.
For example, say you want to promote a new blog post on your website. You could share the link on social media, in an email newsletter, and on your website itself. By adding UTMs to each of those links, you can see exactly how much traffic each promotion drove to your website. You can also see what people did once they got to your site (e.g whether they signed up for your newsletter or not).
This information is incredibly valuable as it allows you to see which marketing efforts are working and which ones aren’t. It also allows you to fine-tune your marketing strategy so that you’re getting the most bang for your buck.
UTMs provide valuable insights into the customer journey and can help you optimize your digital marketing strategy for maximum ROI. Here are four ways you can use UTM’s in your digital marketing efforts:4 Ways to use UTMs across your digital marketing strategy Click To Tweet
If you’re not already using them, we recommend getting started as soon as possible. They’re easy to set up and they can provide you with a wealth of valuable data.
Implementing UTM codes can help you understand which marketing channels are most effective at driving traffic and conversions, and ultimately help you grow your business.
If you’re not sure where to start, Google Analytics has a guide on how to set up UTMs.
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