Google Analytics is one of the most important tools for social media marketing success. It allows you to track and measure your website traffic,...
In this blog post, we discuss some of the best low cost digital marketing ideas for business. We also provide tips on how to implement these strategies innovatively and effectively.
So whether you are just starting out or you have been in business for a while, read on for valuable advice!
If you go to a grocery shop, you don’t expect to buy a car.
If you go to Starbucks, you don’t expect to buy toothpaste.
If you try to sell your product to a crowd that isn’t looking for it, you’re not going to sell it!
You need to know who your target audience is and market to them specifically.
If you don’t know who your target audience is, take some time to figure it out.Know your audience and market to them specifically! If you try to sell your product to a crowd that isn’t looking for it, you’re not going to sell it! Click To Tweet
When it comes to low cost digital marketing ideas, never underestimate the value of lurking on public discussion boards and social media groups!
You may run into someone who needs assistance (you can help), or hear about a local event that you might use to market your business.
To gain most benefit from this tactic, research forums related to your product/service, develop a great solution, and market it to the individuals who’ll most likely benefit from your solution.
By doing it this way you will get ahead of the competition and solve your customers’ problems in one fell swoop.
Over 4.55+ billion people are active on social media across the globe.
If people spend a lot of time on social media, then being engaged on here can be an effective means to reach a wide audience.
Through social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Reddit you can locate your ideal customer avatar and cultivate a community.
Setting up an account/page on these platforms is free, but the time it takes to nurture and generate leads may be significant. Here is a list of some smart actions you can take on social media to build results.Harness social media creatively for marketing purposes. Setting up an account on social media platforms is free, but the time it takes to nurture and generate leads may be significant. Take inspiration from this list of smart actions! Click To Tweet
If you want to be successful on social media, make sure you are consistent, work with others in your community, and stay committed. Spend time on building out your profiles, and always, always think of the audience you’re targeting.
For useful social media marketing tips, check out the social media marketing articles in our blog section.
One of the digital marketing strategies that startups can use to get their pages ranking higher on Search Engine Result Pages (SERPs) is Search Engine Optimization (SEO).
By starting early with SEO, you can make sure that your website captures those who are searching for services like yours organically.
New to the world of SEO? Here’s a quick overview of how to drive more traffic to your content using SEO:New to the world of search engine optimisation? Here's a quick overview of how to drive more traffic to your content using SEO: Click To Tweet
Here are some local SEO must-dos:
The upfront work is substantial when it comes to SEO. However, if you’re willing to invest the time now, the reward down the road will be well worth it.
Content marketing is an effective way to build trust and relationships with consumers. It can help businesses attract and generate leads, expand their customer base and increase online sales.
Not only does it serve to demonstrate your expertise and genuine desire to benefit your audience. In addition, Google also prioritises high-quality content that best answers the questions its users are asking!
Here are some content marketing must-use tips:
If you’re not a writer, don’t lose hope. Effective content enables your audience to understand information more easily. There is no need for complex lingo, keep it simple using the phrases your ideal prospect uses to get answers to questions about your goods or services.
Don’t try to be fancy, just share your knowledge and expertise!Create content that is valuable, interesting and shareable. Don’t try to be fancy, just share your knowledge and expertise! Click To Tweet
Make the most of the work you’ve already done.
If you have a content hit, repurpose it across other channels!
Turn a successful webinar into a video tutorial. Transform a group of related blog posts or other content from your site into an ebook that you can promote through site popups or your email marketing program.
Never be afraid to mix and repost your old content. There’s a good chance the vast majority of people never saw it the first time.
By planning and executing high-quality pieces of content, you can reach your audience across multiple channels. Don’t wait, start creating!
For useful content marketing tips, check out the content marketing articles in our blog section.
Wish to engage with your customers regularly? Email marketing is up there as one of our favourite low cost digital marketing ideas.
Email marketing is a very inexpensive way of reaching people because it’s based on permission i.e. your audience has chosen to sign up for your newsletters.
Some sources claim a return on investment (ROI) of 400 percent or more on email marketing.
As long as you have a good list (carefully curated, rather than bought), and a steady stream of outgoing email communication. You will see a significant return on any time or money invested into email marketing.
Top tips to getting it right include:
Further top tips for effective email sends include:
Email was never intended to be a space for ads and mass sales. Instead, focus on building relationships with your subscribers by giving them information that they’ll find useful i.e. something that might even help solve one of their problems.
In return, people will begin to appreciate your efforts more, and actually look forward to opening up emails from you.
Referral marketing is a type of word-of-mouth marketing in which customers promote a company’s products or services to others.
We often place blind faith in our family and loved ones. We may even decide to trust a stranger’s suggestions over ads from a new, unknown brand.
At the end of the day, we are heavily influenced by recommendations made by others.
Tips for referral marketing include:
When companies co-operate and share resources, they gain a larger audience. This in turn can pave the way for more expeditious growth.
Just as corporate branding exists, personal branding is when you market yourself instead of a company.
By sharing your story and promoting your skills on social media you can attract new followers who are interested in what you have to say.
The value here is that people tend to trust other individuals more than businesses, so eventually, you’ll have a separate, powerful outlet you can use to syndicate your content or attract new leads — all without paying a cent.
LinkedIn is a major social media site that is often under-utilized. Don’t just add networking connections and sign out; engage with them, publish your blog articles and deals, join and contribute to discussion boards, and share high-quality material.
By educating your potential customers, you can build your brand and earn trust in your industry. Also, encourage your employees to get active building their personal brands online!
Most businesses, in addition to using internet marketing efforts, continue to use traditional offline marketing methods to acquire new consumers and maintain contact with existing ones.
Some ideas to up your business visibility offline include:
It’s important to be creative and innovative when you don’t have a lot of money to spend. Try out different tactics and see which ones work best for your business.
Keep in mind who your target audience is, what their pains are, and how you can harness social media creatively to reach them.
If you produce high-quality content, people will find you online even if you don’t have a strong search engine presence yet.
And finally, make sure you get referral marketing from your satisfied customers.
All of these low cost digital marketing ideas put together will help build a powerful online presence that will drive sales and growth for your startup company.
If you’re looking for more personalised advice or would like to discuss strategy, book a call today.
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