E-Commerce Tips & Tricks to Dominate With Facebook Ads: How to Increase Sales and Conversions

If you’re an e-commerce owner, you know that Facebook Ads can be a powerful tool to drive traffic and sales.

But if you’re just getting started, it can be difficult knowing which strategy will work best for your online shop.

We’ve compiled this list with our favorite tips and tricks that not only help increase conversions on the site–but also make life easier.

Lead with value-first in your messaging

If you want to be successful in your Facebook Ads campaigns, you need to lead with value. That means crafting your messaging around the benefits that your product or service can bring to users, rather than simply listing features.

If you want to be successful in your #FacebookAds campaigns, you need to lead with value. That means crafting your messaging around the benefits that your product or service can bring to users, rather than simply listing features. Click To Tweet

Why should they care about what you’re offering? How will it make their life better? Answering these questions is essential to creating ads that resonate with users and motivate them to take action.

Are you selling a product online? If so, you may be wondering how you can add value to somebody’s life. After all, you’re not teaching them anything, right?

Wrong!

There are many different ways you can bring value to somebody’s life, making them laugh is valuable, inspiring your audience is also valuable.

The key is to be creative. If you can find a way to add value to somebody’s life, they will be more likely to listen to what you have to say and, more importantly, buy what you’re selling!

Here are some ways you can add value in your ads:

  • Create compelling ad copy that speaks to your target audience.
  • Use images and videos that grab attention and tell a story.
  • Use a call-to-action (CTA) that encourages people to click through to your website or landing page.
  • Inspire by giving your audience a new perspective on something.
  • Use humor to make them laugh and lighten up their day.

Create Facebook ads that are highly targeted, visually appealing, and most importantly, add value to your target audience’s life. Don’t just focus on the immediate sale. That tactic will hurt you in the long run. Instead, focus on providing value and you’ll see your ecommerce business take off.

Be clear on what makes you different

What makes you better than everyone else?


What do you do better than anyone else?


Who is your online shop for?


And why should they buy from you versus someone else?

When it comes to selling products or services, it’s important to be clear on what makes you different. If you’re just selling the same thing as everyone else, it can be hard to stand out from the crowd. However, if you can position yourself as being unique, you’ll be much more likely to attract customers.

When it comes to selling products or services, it's important to be clear on what makes you different. If you can position yourself as being unique, you'll be much more likely to attract customers. Click To Tweet

For example, if you’re selling t-shirts, make sure that your website makes it clear that you’re selling unique designs that will help people stand out from the crowd. Use strong visuals and copy that drive home your point of difference. Use targeted Facebook ads to target people who are likely to appreciate your unique offering.

By being clear on what makes you different, you’ll be much more likely to succeed in today’s competitive marketplace.

You’re not just selling a product or service. You’re selling an experience, a way of life, and your ads need to reflect that. A good Facebook ad will make someone want to buy from you because they feel like they found a home with your website. They trust you and they know that you have what they are looking for. So take some time to figure out what your differentiation is and use that to create Facebook ads that will convert.

Collect email addresses and boost sales

As any ecommerce business knows, email is the most powerful tool in their arsenal. And yet, so many businesses are not using it to its full potential.

Why?

Because they’re not collecting emails! If you’re not collecting emails, you’re missing out on a huge opportunity to engage with your customers and make more sales.

There are a number of ways to collect emails, but one effective method is through Facebook ads. By running a targeted ad campaign, you can collect the email addresses of people who are interested in what you’re selling. And then you can use those email addresses to send out newsletters, special offers, and other communications that will help you boost your sales.

Ads are a great way to grow your list quickly and efficiently because by targeting people who have already shown an interest in your type of product or service, you can be sure that you’re reaching people who are more likely to convert into customers.

Develop campaigns where people can sign up for your email list. And give them a good reason to do so! Offer them something valuable in exchange for their email address.

By building up your email list, you’ll be able to create a direct line of communication with your customers that you can use to drive sales and loyalty. So if you’re not already collecting emails, start today! It’s an essential part of any ecommerce business.

Retarget your shop’s “low hanging fruit”

When you’re first starting out, it can be tempting to try and retarget everyone who has visited your site. But it’s important to remember that not all website visitors are created equal.

Some people will be more interested in what you have to say than others. And some will be further along in the buying cycle than others.

Abandoned cart retargeting is a huge opportunity for store owners. When somebody puts something in their cart and doesn’t check out, it’s a warm lead. They were literally just one step away from making a purchase. And yet, a lot of people don’t follow up with them at all.

With a little effort, you can easily create an ad campaign that retargets those people who recently put something in their cart but didn’t checkout. Just think of all the potential sales you could make!

There’s also dynamic retargeting where people can visit certain products or pages in your online store. You can then retarget them and show them those items again and give a gentle reminder to complete the sale, you may even offer them some kind of discount if they take action now. Just giving people that little extra nudge can make a huge difference and drive them to take action on your site.

The importance of your “about us” page

A website’s about page is often ignored or seen as unimportant. However, if you take the time to craft a great story for your about page, it can make all the difference.

Why?

Because people want to know who they’re doing business with. They want to know that you’re more than just a faceless company- that there are real people behind the shop who are passionate about what they do.

So take the time to write a great about page, and you’ll be rewarded with visitors who stick around, engage with your site, and ultimately become customers.

Facebook ads are a great way to get your about page in front of potential customers. You can target your ads to people who are likely to be interested in what you have to say- for example, people who live in your city or location, or people who have visited your website before.

With a little effort, your about page can be one of the most valuable tools on your website. So don’t neglect it- take the time to craft a great story, and use Facebook ads to make sure people see it.

Know your numbers

A big part of successful ecommerce is understanding your numbers. This includes things like your conversion rate (the percentage of people who buy something from you after visiting your website), your average order value, and your customer lifetime value.

Knowing these numbers can help you make informed decisions about where to allocate your resources.

For example:

  • If you know that your customer lifetime value is high, you might be willing to invest more in acquiring new customers through Facebook ads. You might also want to focus on increasing your conversion rate if it’s low.
  • What is your click through rate like on the ads you are running? If it’s low, you might want to consider changing your ad copy or targeting a different audience.
  • Another vital statistic to consider is your cost per acquisition. This is the amount of money you are willing to spend to acquire a new customer. If your cost per acquisition is too high, you might want to reconsider your Facebook ad strategy.

Some closing thoughts

All of this might seem like a lot to remember, but it’s worth putting in the extra effort.

Facebook ads is one of the most effective platforms for driving ecommerce sales and conversions. By following the tips and tricks in this blog post, you’ll be well on your way to facebook ad success!

If you’re looking for more personalised advice or would like to discuss strategy, book a call today.

June 26, 2022