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Ever had your Facebook Ad account shut down for no reason whatsover?
It’s no fun, and it can happen without warning at any time.
In this blog post we share tips on best practices that can help prevent ad accounts, business manager accounts or personal profiles getting shut down.
Facebook Business Manager is a tool that Facebook provides to businesses to help them manage their ad accounts, Pages, and apps in one place. When you run your ads through Business Manager, it gives you an extra layer of protection because Facebook can see that you’re a legitimate business.
If your payment method is declined, your ads will stop running and you’ll need to update your payment information. If this happens on a continual basis then you place your account at risk of being banned.
Check regularly and make sure limits are not being reached.
The Facebook Ads Manager has a built-in quality indicator that will give you an idea of the quality for each ad. A good quality ranking is achieved by running ads that are relevant to the audience that you’re targeting, and not spammy or invasive of recipient’s attention.
Having a consistent low quality ranking score puts you at risk, so it’s important to make sure that your ads are high quality. You can do this by ensuring that your ads are relevant and non-invasive.Having a consistent low quality ranking score puts you at risk, so it's important to make sure that your ads are high quality. You can do this by ensuring that your ads are relevant and non-invasive. Click To Tweet
When it comes to Facebook Ads, it’s important to remember that it’s not just about the ad itself – it’s also about the user experience on the landing page.
Make sure that your Facebook Ads are directing people to relevant, high-quality landing pages in order to give them the best possible experience. By doing this you’ll be following the important practice of congruency between ad and page – where both match up perfectly with one another so that they promote an authentic user journey.
To avoid deactivating your account, don’t drive people from the ad to a totally different landing page. Facebook actively watches and will shut down accounts that persist with this technique!
“Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical condition), vulnerable financial status, voting status, membership in a trade union, criminal record or name.” – Facebook Ad Policy
No personal attributes as outlined above can be used. You also cannot imply that a user may have negative self perception, emotions, or problems. You cannot put forward misleading or false claims about the product/services capabilities.
Review Facebook ad policy regularly and adhere to these policies. You don’t want your ads rejected because you’re breaking any policies or rules, especially on a consistent basis.Review Facebook ad policy regularly and adhere to these policies. You don't want your ads rejected because you're breaking any policies or rules, especially on a consistent basis. Click To Tweet
When you log in from multiple locations, use Facebook Business Manager to allocate access. A red flag for Facebook is if it sees your profile login at a different location, maybe even a different city or country. Maybe it’s a VA that’s helping you.
There are better and safer ways to give people access, like through your business manager account!
Read Facebook ad policies on a regular basis. Make sure that you read these policies carefully and you understand it. It’s not fun but its necessary.
Don’t make the mistake of having an ad that adheres to Facebook’s rules but then having a landing page which goes against those very same policies. Facebook will be judging both ad and page with their guidelines in mind- so ensure full compliance!
When it comes to personal attributes and the wording on ads here are a few top tips:
Facebook is a great platform for advertising, but it’s important to stay within the rules.
If you follow these best practices, your account should be safe from any shut downs.
However, if you’re ever in doubt or have any questions, please get in touch and we’ll be happy to help. Thanks for reading and happy advertising!
If you’re looking for more personalised advice or would like to discuss strategy, book a call today.
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