Facebook Ad Mistakes That Cost You Money: How to Avoid Them

Facebook ads can be a great way to reach new customers and increase sales, but if they’re not done correctly, they can end up costing you money. In this blog post, we’ll discuss some of the most common Facebook ad mistakes and how to avoid them. We’ll cover things like messaging, audience targeting, creative testing, and more. So whether you’re just starting out with Facebook ads or you’ve been running them for a while, make sure to read this post!

1. Not making the messaging in your ads and your landing pages seamless.

When someone clicks on your ad, they should be taken to a landing page that is relevant to the ad they just saw. If your messaging is not consistent, you run the risk of confusing potential customers and losing their business. Make sure your ads and landing pages are saying the same thing! This will ensure a smooth user experience and increase the chance that they’ll take the action you want them to.

2. Shutting off ads too soon

A lot of times, people will give up on an ad too soon because it’s not getting the results they want. However, it takes time for an ad to gain traction and start performing well. If you give up on an ad too soon, you may miss out on its potential success.

Let the ad run without you changing copy/creative for a few days. Facebook needs some time to optimize and get some data about what your perfect customer looks like. If you’re jumping to conclusions after a day of running the ad campaign, you’re never going to be able to run proitable ad campaigns.

Patience is key in this game!

3. Targeting a too-broad audience

When you’re just starting out with Facebook advertising, it’s tempting to try and reach as many people as possible. After all, the more people who see your ad, the more likely someone is to buy from you, right?


Reaching a large audience may seem like a good idea, but it’s not going to do you any good if those people aren’t interested in what you’re selling. You’ll just end up wasting your money on ads that no one cares about.

Instead, you need to focus on targeting a specific audience (or segment of that audience) with a message which resonates specifically with them and them alone.

4. Neglecting to test ads before launching them

This is one of the biggest mistakes I see people make. They set up their ad account, hand over some cash to Facebook and then sit back and wait for the sales to come rolling in.

Facebook is a platform that needs to be constantly monitored and tweaked in order for it to be effective. You need to be testing different ad copy, images, targeting options and so on.

Only by constantly testing will you be able to improve your results and get a positive return on investment.

5. Relying and acting on emotion rather than acting on the data

When it comes to making decisions about your Facebook ads, it’s important to let the data do the talking.

When it comes to making decisions about your Facebook ads, it's important to let the data do the talking. #facebookads #paidtraffic Click To Tweet

It can be easy to get caught up in how you feel about a certain ad or campaign, but at the end of the day, it’s the numbers that matter.

Focus on what the data is telling you and ask more questions. Dig deeper into those numbers to find out what is really going on. This will help you make better decisions about your Facebook ad campaigns and save you money in the long run.

6. Not using multiple sources of data to make a decision

When it comes to making decisions about your Facebook ads, it’s important to use multiple sources of data. You cannot rely on the data from Facebook Ads Manager alone as this data is incomplete. In order to get a complete picture of what’s going on, you need to use multiple sources of data including:

  • Google Analytics
  • Your shopping system (Shopify or WordPress)
  • Heatmap tools

Bring the data together into one place and evaluate there . You’ll be able to see the complete picture and make better decisions as a result. This data can be fed back into your campaign to increase effectiveness.


Mistakes can be costly, especially when it comes to Facebook ads. But if you avoid these six common mistakes, you’ll be on your way to successful and profitable campaigns.

If you’re looking for more personalised advice or would like to discuss strategy, book a call today.

May 12, 2022